What's our time horizon in our customer lifetime value model
One of my issues is I have no idea what causes a spike or a plateau in subscriptions. Without having more data points and KPIs to inform me, it's difficult for me to tweak what I'm actually doing. What is the use of projecting forward if my conversion optimization is suboptimal and I don't actually know what I'm doing wrong? I need features in the platform that give me the appropriate feedback. Otherwise I might fail out of sheer ignorance and a lack of data.
That's not to say that CLV isn't fascinating or that various characteristics of this are not truly useful. I'm just very puzzled by the volatility of growth, making me assume these are not factors in my control.
Helpful as always! I'm learning a lot and it's making the psychological reality of becoming an independent business person easier for me!