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Bill Bishop's avatar

thanks for this. for my newsletter I end up taking just over 85% net after stripe/substack/refunds. I have a higher price point 15/168, and have a decent % of annual subs. When I run special offers I usually limit the discounts to annual subs only, as I want the one time charge, more cash upfront, and when renewal hits after 12 months at the non-discounted rate you get a nice bump.

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Magan's avatar

This is pretty detailed and understandable. Thank you for writing Growth Croissant. I'm binge reading forward from the archives right now, and am looking forward to reading more about what initially attracts customers, and how to maintain them.

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