What does Newsletter revenue diversification actually look like in 2024? What percentage do big Newsletter make from paid vs. Sponsors? What are the baselines of this per category? I wish this data was publically available. Because depending on the year, it's a very different split in media and for Newsletter Creators.
If Substack has 40k Newsletter and half of them are inactive, there's a reason why that is.
I've been working with brands and have done a few different types of sponsored content. And I'm just starting a paid version of the databeats newsletter (here on Substack). Happy to join the beta and share insights!
...what a great deep dive as always man...such an awesome growth resource ...we pitched a sponsorship deal last week created through a mutual connection and my large learn from the experience is aim to find and work with sponsors who share a message with your content...there are so many potentials for overlap for most brands they might not even consider...finding and funneling and creating those conversations to cultivate has got to be one of the goals...cold calling is never great but can work if you aim specific and are honest about the true connect between product x product...i think it is a large win for both sides to create longstanding sponsor relationships where both parties embed in eachother's missions/goals/values...
What does Newsletter revenue diversification actually look like in 2024? What percentage do big Newsletter make from paid vs. Sponsors? What are the baselines of this per category? I wish this data was publically available. Because depending on the year, it's a very different split in media and for Newsletter Creators.
If Substack has 40k Newsletter and half of them are inactive, there's a reason why that is.
I didn't know you left Substack, does Caddie make Substack sponsorships easier? (Right now it's entirely manual)
I've been working with brands and have done a few different types of sponsored content. And I'm just starting a paid version of the databeats newsletter (here on Substack). Happy to join the beta and share insights!
...what a great deep dive as always man...such an awesome growth resource ...we pitched a sponsorship deal last week created through a mutual connection and my large learn from the experience is aim to find and work with sponsors who share a message with your content...there are so many potentials for overlap for most brands they might not even consider...finding and funneling and creating those conversations to cultivate has got to be one of the goals...cold calling is never great but can work if you aim specific and are honest about the true connect between product x product...i think it is a large win for both sides to create longstanding sponsor relationships where both parties embed in eachother's missions/goals/values...