The post below was initially published in April 2018. I'm sharing it here to provide a sense of what to expect as part of Growth Croissant. Hope you enjoy and let me know what you think. Setting the Scene The shift from transaction-based and advertising-based businesses towards subscription is undeniable. The most valuable companies are attempting to build direct-to-consumer (“DTC”) subscription services. Apple Music has 36 million subscribers, and a separate video service coming next year. Over the past few years, Google has launched two DTC services: YouTube TV and YouTube Red. Amazon is attempting to bundle everything under the sun within Prime (60M — 90M subs). With unrelenting focus, Netflix is the gold standard with over 120 million paid subs.
The Pitfalls of Churn Rate
The Pitfalls of Churn Rate
The Pitfalls of Churn Rate
The post below was initially published in April 2018. I'm sharing it here to provide a sense of what to expect as part of Growth Croissant. Hope you enjoy and let me know what you think. Setting the Scene The shift from transaction-based and advertising-based businesses towards subscription is undeniable. The most valuable companies are attempting to build direct-to-consumer (“DTC”) subscription services. Apple Music has 36 million subscribers, and a separate video service coming next year. Over the past few years, Google has launched two DTC services: YouTube TV and YouTube Red. Amazon is attempting to bundle everything under the sun within Prime (60M — 90M subs). With unrelenting focus, Netflix is the gold standard with over 120 million paid subs.