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A growth engine for the passion economy.

What is Project Yem?

Project Yem provides growth services to newsletter operators. Our goal is to work with operators to help grow their audience and earnings.


Why me?

I've helped launch and grow subscription businesses, including Hulu, Crunchyroll, and HBO Max. Along the way, we picked up best practices and data-driven growth tactics for subscription products. We also experienced plenty of painful mistakes and learned a lot of lessons the hard way. We want to apply these learnings and tactics to help newsletter operators grow their businesses. 

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To give creators freedom.


Work with creators to build 21st century media businesses.


Creator-first focus. 

Curiosity and humility. 

Compassion and a relentless, rational optimism.

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